Vienna, 1. March 2019
30 YEARS „THE WORLD´S LEADING
PROPERTY MARKET” – A GREAT SUCCESS.
MIPIM, the international leading trade show for commercial properties and location marketing, is taking place from 12 to 15 March 2019 in Cannes and is considered the trend barometer of international real estate markets. No other real estate platform reflects the market so clearly at the beginning of the year – and provides an important impetus for the industry. And has done so for 30 years.
In keeping with the central topic “engage the future” – and to fulfil its role as a trend fair once again – organiser Reed Midem was able to win Ban Ki-moon, Secretary General of the United Nations from 2007 to 2016, for the opening speech on Tuesday, 12 March at 2 p.m. It is expected that with his words, the globally valued mediator and visionary will offer the perfect prelude to this very special anniversary MIPIM.
26,500 participants from 100 countries – and 5,400 investors. On a rapid growth course since 1990, the most important property fair, which has been at a high international level from the beginning, has retained its leading role despite a slump in the legendary “Lehman year” of 2008. It’s great that EXPO REAL, which was founded in 1998 and has also been regarded as a “must-attend” of the international real estate industry from the beginning, has not disturbed but rather stimulated it. While at the beginning of the year the whole industry in Cannes wants to know what the mood is and trends become apparent, contacts are being intensified in Munich and projects that were initiated at MIPIM are often finalised at EXPO REAL. Even the most critical voices are dying down in view of this perfect interaction. There is no trace of trade fair fatigue.
The AUSTRIA platforms organised by the Viennese real estate marketing agency pia.pink – 170 sqm at MIPIM and 500 sqm at EXPO REAL – also reflect this trend. Gerda Zauner, managing partner of pia.pink and, together with Birgit Oberwalder, responsible for the concept and implementation since the beginning: “Most players make use of both trade fairs – with a rather high-profile and cautious presence in Cannes, while big and very individual in Munich. We have focused our stand concepts accordingly.” This year, 27 companies and around 150 listed persons are an absolute record for the AUSTRIA pavilion in the Austrian colours red-white-red in the Riviera Hall (stand number R7.E2). The list of Austrian companies is almost the same as last year. For eyemaxx, Wiener Komfortwohnungen, Wealthcore Investment, GIP and Primevest Capital, it is the first time at MIPIM. Walter Business-Park and Immofinanz will participate again after a break of a few years. “The constant presence of our exhibitors over many years shows that, with the consistency of the AUSTRIA pavilions, we are also making an important contribution to Austria’s location marketing in an international environment,” says Gerda Zauner, summing up the concept in a nutshell.
In addition to MIPIM, pia.pink has been the representative for the Austrian market for Reed Midem at the international retail fair MAPIC since 2018. “The retail market is a new challenge for us. MAPIC has developed very well, and we are working on an innovative solution to successfully stage Austrian companies at this trade fair in the future,” says Birgit Oberwalder. For pia.pink this is the perfect complement of the current AUSTRIA trade fair portfolio. In addition to the successful AUSTRIA pavilion at EXPO REAL and MIPIM, the duo Gerda Zauner und Birgit Oberwalder are breaking new ground with their extensive industry experience.
MIPIM, 12.–15.3.2019, Palais des Festivals, Cannes
EXPO REAL, 7.–9.10.2019, Messe München
MAPIC, 13.–15.11.2019, Palais des Festivals, Cannes